In recent years more and more businesses are using video to reach their customers. Videos stand out on social media and Google search results. Video is a great way to give customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information they needs about a business through a short, visually-appealing video.
Why do you need a Marketing Video?
Website visitors no longer have the time to review your products, read your specifications, features or even navigate your website. You need a quick, informative video to communicate why your business deserves their attention.
Analytics for videos show visitors are more willing to invest time and make a purchase when engaged with an explainer video first.
Educate Your Customers
Video aids customer understanding. We can explain the benefits of your product or service in an exciting and clear way.
Online marketing videos are more cost-effective than TV or radio advertising, as you avoid broadcasting fees. Creating marketing videos are a one-time cost, and they can be shared online for free and used time and time again.
Improve Your SEO
Remember YouTube is owned by Google, and it’s safe to believe that Google search favours websites with video content. Using video marketing on your website results in a higher rank in Google search, increases visitor retention and reduce bounce rates to significantly boost a website’s SEO.
What type of video do I need?
You can hire a video production company to design you a specialised promotional video explaining your Business or Product. This can give your website a professional look and be a good way to promote your business.
However, if your budget does not allow for this there are still some options open to you.
If you have some good photos you could create a Slideshow to music. You should include your website address in a watermark or overlay on the bottom of the screen. Having a web address at the end of the video is fine but sadly people may not see it if they don’t view to the end.
You could also create “How To” videos explaining how to use your product or service.
Animated Video is also a great way to communicate your primary message in an interesting way leaving a lasting impression on your viewers.
Get in Touch with us if you would like to see how video could help build your brand and increase traffic to your site.