Search Engine Optimisation (SEO)

Search Engine Optimisation is a vital component of any website. There are several factors used to improve the ranking of a website and these include:

Metadata is carefully thought out.
Key phrases in title, h1, h2 and h3 tags. Search engines give far more weight to these areas.
The website contains a proportion of links to and from other websites.
The content of the site is meaningful. Where applicable alternative content is provided for areas such as images, flash content etc.
Use of style sheets to separate style from content, keeping the mark-up clean, clear and content specific.
Try to use words in the title tag that links on the page, if there are multiple occurrences of a word on a page it will be rated higher
Make links to other pages on the site containing similar content.
Images to include alt tag descriptions
The website uses title tags on text links ( like alt tags on images)
Addition of individual page title tags
Addition of a site map listing the services by categories and sub categories– this could be a hidden page that we just submit to the free search engines.

Foran Enterprise adhere to the above guidelines when building a website. We include registration of your website with the main search engines (i.e. submission for Google, Yahoo, Live Search, Ask) with all our web packages.